This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from microchips.com.au (the “Site”).
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers (Mastercard, Visa, Paypal, Afterpay) email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
We generally use the Order Information we collect to fulfil orders placed through the Site, including processing payments, arranging shipping, and providing invoices or order confirmations.
We may also use this information to:
Communicate with you about your orders, enquiries, account, products or services;
Screen orders and transactions for potential risk or fraud;
Create and maintain a customer profile for our internal records, including for customer service, data management, future purchases, returns and refunds;
Provide you with information, offers, promotions or advertising relating to our products and services where this is consistent with the preferences you have shared with us; and
Send you marketing communications by email or SMS where you have opted in to receive them.
Where you have subscribed or otherwise provided your consent, we may send you periodic marketing emails about Microchips Australia products, services, promotions, news and other relevant offers.
You may unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us. Unsubscribing from marketing emails will not prevent us from sending you transactional or service-related communications, such as order confirmations, shipping updates, account notices or responses to your enquiries.
Where you have expressly opted in, we may send recurring automated marketing text messages to the mobile number you provide. These messages may include promotions, product updates, cart reminders and other marketing communications.
Consent to receive SMS marketing is not a condition of purchasing any product or service. Message frequency may vary, and message and data rates may apply depending on your mobile service provider.
You may withdraw your consent at any time by replying STOP to a marketing message. You may reply HELP for assistance or contact us directly. Opting out of marketing text messages will not prevent us from sending essential service-related messages where permitted or required.
We use the Device Information we collect to help screen for potential risk and fraud, particularly through the use of IP addresses. We also use this information to improve and optimise our Site, including by generating analytics about how customers browse and interact with the Site and assessing the effectiveness of our marketing and advertising campaigns.
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
The Site is not intended for individuals under the age of 18.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@microchips.com.au or by mail using the details provided below:
Microchips Australia [Re: Privacy Compliance Officer]
22 Fiveways Boulevard, Keysborough VIC 3173, Australia